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18’s expression froze instantly, as did Chen Yuan’s.In their view, this type of content, as long as it’s done, can easily gain traffic. They never expected their proposal would be rejected.
"Director Zhao, I think the content is feasible. There are several successful accounts now, we can definitely take a share in this area, all the traffic would be ours."
"There are two reasons for rejecting your proposal."
Zhao Jing glanced at the two and said:
"First, creating such an account requires a large amount of funding. The initial investment is huge, and the market has many competitors. Even if you can create it, the upfront costs are unpredictable."
"Second, our accounts are official. What’s the point of creating such content? Promoting wasteful luxury? Inciting class conflicts? Stirring wealth disparity? Do you want to create an account or get me fired?"
Zhao Jing’s words left 18 and Chen Yuan speechless, not knowing what to say.
Their core idea revolved around generating traffic, which might be feasible for private accounts, but for accounts under an official umbrella, it can’t be done that way, the value orientation is very important.
"I know you both are not satisfied, but you will understand in the future." Zhao Jing stated:
"Don’t forget our accounts are official. Even personal accounts doing this kind of content need to be mindful of the limits. Previously, a million-follower account was called out for overdoing it. If we did it, you can imagine the outcome."
Zhao Jing’s action was like a slap on the wrist followed by a sweet candy, appeasing the emotions of the two.
"Go back and think it over, sharpen the axe, and the chopping will not be delayed. Once the right path is chosen, the rest can follow suit."
"Understood, Director Zhao."
Although a bit defiant, 18 accepted Zhao Jing’s explanation, as the nature of accounts and the content they wanted to create indeed did not align well.
Fortunately, Lin Yi’s idea also didn’t work out, so both groups being rejected together wasn’t anything shameful.
Zhao Jing nodded, looking at Lin Yi, "How about you, any ideas?"
"We want to do content about people’s livelihood, helping solve problems and civil disputes." Lin Yi said:
"We’ll name it ’Little Zhao Helps,’ you’ve probably seen similar content."
Zhao Jing was silent for a moment, "This idea is good, try it out first, but the name ’Little Zhao Talks’ isn’t great, it has an old-fashioned radio vibe. Let’s choose a slightly more modern name. Although our account shouldn’t be too radical, it shouldn’t be too outdated either."
"Understood, Director Zhao, we’ll show you once it’s complete."
"No need, just follow your own ideas."
"Okay."
With their account idea affirmed, the two turned around and left.
stood there, a bit puzzled.
"Director Zhao, their account content won’t work, why let them proceed?"
"Why wouldn’t it work?"
"That type of program, no one would watch. Creating such an account is just wasting time."
"Why would it be wasting time? At least it’s in line with the tone. So now you can predict which account will be popular and which won’t?"
Zhao Jing’s counterquestion left 18 speechless for a moment, unsure how to respond.
"Alright, you can go now, focus on your work, don’t think about other things."
"Got it."
With a gloomy expression, 18 left, having hoped for a successful start with Zhao Jing, but instead, found himself to be the foil.
Lin Yi and Zhao Yuhuan returned to their seats, planning their next steps.
"Lin Bro, the account content is decided, the next step is to find materials."
"This might take some time, the first video needs to be high standard and strictly demanding to lay a good foundation." Lin Yi said:
"However, there is preliminary work to do, first coming up with a name, then setting up the account."
"The issue is Director Zhao letting us decide ourselves, making the balance hard to grasp."
"No problem, the purpose of doing so is to let young people exercise their abilities, the internet is the domain of young people, requiring young people’s ideas."
"Lin Bro, you should think too, let’s figure one out."
"Count me out, you’re much younger than me, your ideas are more suitable for the internet, you’re more appropriate for this task, just think broadly." Lin Yi laughed and said:
"You’re in charge of account matters, I’ll start researching the topic, let’s split up."
"Alright, I’ll show you the name once I think of one."
"Okay, no problem."
Lin Yi picked up the phone and contacted former colleagues from when he worked at the sub-bureau.
Some of the more controversial events, all civil, asking them to provide some civil case files might yield something suitable.
Soon, over a dozen case files were sent over, and Lin Yi went through them one by one, preparing to select a suitable case for a great start.
"Lin Bro, I thought of a name, called ’People’s Affairs,’ how about it?" Zhao Yuhuan came over to say.
"No problem, let’s go with it."
Lin Yi showed his phone to Zhao Yuhuan, "I found a civil dispute here that seems good."
"Which aspect?"
"An old lady opens her window every day to bang a metal pan, starting at five in the morning, the surrounding people can’t rest properly. The police have tried mediating but with no success, it’s still unresolved."
"This old lady is too much, her family doesn’t control her?"
"The case files say her family claims she has depression and can’t manage her, saying whoever can should go ahead, they’re not responsible."
"This is too awful, really taking advantage of being an old lady, others can’t do anything to her?" Zhao Yuhuan said angrily.
"Exactly, that’s the core issue, there’s an unresolvable conflict between them. Filming this will definitely draw interest; maybe this one video can bring in thousands of followers."
"How did I forget this, for us, such a matter is good."
"Yes, let’s go and take a look."
"But the problem is, if the police couldn’t solve it, can we handle it?" Zhao Yuhuan said worriedly:
"If we just go to watch the buzz without solving the real problem, it’ll be a joke, and our start won’t be successful."
"Let’s try first, currently we don’t know the specifics." Lin Yi replied optimistically:
"If we truly can’t solve the issue, we’ll treat it as an unsuccessful recording, it’s no big deal, nothing succeeds on the first try."