Published at 1st of August 2026 7:33 am

Chapter 3900: New Material

This chapter is updated by JustRead.pl

"This idea is not bad; I’ll find some time to talk to Brother Rong about it."

"And there should be a contrast; the bigger the contrast, the more attractive it is," Zhao Jing said:

"There was a previous activity where a celebrity farmed, and it was very successful. You guys can try it; otherwise, the resources at the station will be wasted."

"No problem."

Zhao Jing raised her head, and Lin Yi followed her gaze. At this moment, Zhou Shen was rehearsing on stage.

"They’re both here; do you want to go say hi?"

"I’ll skip it. You communicate with them more often; just help me out. As for the exact interview time, I’ll ask a colleague to contact their agents," Lin Yi said.

"Okay, but you guys need to hurry. The people from ’Entertainment Frontline’ might arrive at any time, and I can’t block them. You get what I mean, right?"

"Understood."

After a chat, Lin Yi ordered takeout and got Zhao Jing some desserts and coffee.

Meanwhile, he also called Yan Ci, asking her to contact the agents of Mao Yi and Zhou Shen and share his thoughts.

The latter agreed wholeheartedly.

Lin Yi’s main goal was to get them not to accept interviews from ’Entertainment Frontline.’

Once these arrangements were made, Lin Yi returned to the office and discussed Zhao Jing’s ideas with Feng Chengrong.

"This idea is indeed good, but these are celebrities, and top-tier ones at that; will they be willing to do such things?"

"Not much of a problem."

"If there’s no problem, let’s do it. We must create some contrast. I’ll call someone to discuss with them right away."

"Yesterday’s ratings are out!"

Just then, Dong Xiao’s words caught everyone’s attention.

"0.31! We’ve made significant progress!"

"It actually broke 0.3!"

Everyone was very surprised because their ultimate goal was to break 0.3!

No one expected just one program to achieve such results.

"This indicates that the subject matter was chosen well," Zhou Li said boastfully.

"Don’t take credit for yourself; clearly, it’s me, the anchor, who has the broadcasting skills," Dong Xiao said.

"Alright, both of you stay humble," Feng Chengrong said:

"Book a place for dinner tonight, let’s celebrate."

"Alright."

"It’s good to be happy, but the work still has to be done," Feng Chengrong said:

"The selection of topics for future programs remains the top priority. We need to find more content that ordinary people like; the ratings must hold steady."

"Understood."

In the afternoon, Lin Yi and Zhou Li sat together to continue discussing topic selection.

"The account you previously managed had pretty good content. I think you have quite a few ideas in this regard; help me pick some too."

"I actually think we can see what ’Entertainment Frontline’ and ’Morning News’ have chosen as topics," Lin Yi said:

"If there are some key news items, we can directly take them."

"But the problem is, do we have the capability? Whether it’s news about Xu Qingqing or the Northern United Chamber of Commerce, it was all a coincidence. We can’t grab all the news."

"Let’s try and see if there’s a chance. In any case, we can’t let them get too comfortable."

"It seems you really want to go against them; I like young guys like you with such vigor."

"It’s not that I want to oppose them, but given Ma Anchen’s nature, once something comes up, things won’t be peaceful in the future. So we need to act first and not give him a chance."

"You read people quite accurately. Actually, Ma Anchen and his wife don’t have a great reputation at the station, but he does have some connections; no one really bothers arguing with him," Zhou Li said:

"Other programs at the station seem to have been snatched by them too, but this time Brother Rong got angry, otherwise, it wouldn’t be like this."

"That’s why we’re going to play hard with them this time, openly going against them."

"Feels a bit like a power fantasy novel," Zhou Li said:

"I need to have someone find out what these two programs will record soon; know the enemy, know yourself; you’ll never be defeated in a hundred battles."

Lin Yi nodded, also recognizing this approach.

"But our core content shouldn’t be neglected; other than that, the things we shoot in the future should still revolve around issues close to ordinary people, there should be conflicts, and we need to stir their emotions."

"I think our positioning can be even more precise."

"How do you mean precise?"

"Shoot things that middle-aged people love to watch," Lin Yi said:

"Nowadays, young people rarely watch TV, but those over thirty-five usually have settled down, started families, and often choose to watch TV to pass the time after dinner. So our target audience is such people, and the content we record should focus on them."

After a pause, Lin Yi continued:

"In other words, meet their aesthetic needs; whatever they like to watch, that’s what we’ll produce."

"Middle-aged people like watching beautiful young women like me, should we film me?"

"Uh..."

Lin Yi gave Zhou Li a once-over.

"I must say, you do look quite good."

Zhou Li laughed so hard she rocked back and forth, the two large rabbits in front of her trembling.

"I like working with guys like you who know how to talk."

Zhou Li laughed heartily:

"But I’ve truly studied this demographic’s preferences; blade forging competitions, hoof repair, they’re among their favorites. And also there’s beautiful young women like myself, hahaha..."

"We can’t film blade forging competitions, but we can shoot programs similar to hoof repair, focusing on novelty – show them things they’ve never seen," Lin Yi said.

"Not only novelty, but there should also be disputes and conflicts. We could categorize such content as one," Zhou Li said:

"Additionally, the exposure videos like those of the pharmaceutical factory and pickles factory are sure to be loved by audiences as they’re about people’s livelihood and can trigger widespread social discussion, especially online where young people are also our audience."

"You really live up to being Sister Li, your insights are so clear."

"You’re quite the talker, but still, we have work to do. You also have the material list at hand; let’s select together."

Lin Yi nodded, looking at the folder in his hand.

"There’s a dispute here about delivering a calf, leading to the death of the cow. I think we could go and check it out," Lin Yi said:

"The dispute itself isn’t very interesting, but we can give these city folk more insight into rural life; when combined, I think there’s quite a bit of appeal."

"Alright, let’s shoot this for the next episode."

"Okay."

Zhou Li checked the time, "It’s about time; let’s go eat and discuss the rest in the afternoon."

"Let’s go."

Zhou Li called out, and the others followed her to the cafeteria.

As soon as they sat down, they felt a hostile stare.

"Enemies really do meet often; even here, we run into them."

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