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August 5th, Monday.
In Shenzhen…
Hu Xiao sat at home, busy assigning his fake reviewers new tasks.
At 8 AM, Hu Xiao started bombarding messages in the group.
“Work, work!”
“Are they all at their own work desks? Let me take a look when they arrive.”
“Those who did not reply after half an hour were dealt with as late as possible!”
At Hu Xiao’s command, all sorts of ‘11111’ flooded the fake reviewers’ chat. Obviously, the well-trained fake reviewers were in their positions.
Hu Xiao was very satisfied with this.
He had carefully trained these fake reviewers. All of them were well-trained. They might be working at home but their timing was very punctual. They were better than many office workers.
After all, he was working at home. There was no need to rush subway or public transport. There was no reason to be late.
When almost everyone had arrived, Hu Xiao said in the group, “Everyone, perk up. Today’s task was given to us by an old client. This is a very generous financial backer. He might have used the discount limit from before but everyone must complete the task perfectly! Do you understand?”
The group chat was filled with ‘understanding’ again.
Hu Xiao continued, “I’ve already sent the task to your email. Check it yourself. Simply put, it’s to farm negative comments for a game called ‘quantitative clothing’.”
“Of course, not all of them have one-star bad reviews. That would be too fake and obvious. We have to strive to create a straight triangular or C-shaped structure for him. That would be more confusing.”
“Everyone will use their division of labor to scan different comments. However, all comments must grasp one principle: to attack the game nature of this game.”
“As for the specific attack, everyone is already proficient in it. I don’t need to elaborate, right?”
The fake reviewers in the group chat were all eager to try.
“Don’t worry, we know everything!”
“The game review has a specific template. Just follow the template.”
“Either directly criticize it, or high-class criticize it, or criticize it in the open. We are familiar with these tricks!”
Hu Xiao was elated. “Alright! Let’s make preparations while it’s still early.”
“Once this game is released later, spread these negative comments immediately. Don’t let go of the official website, other forums, or social media platforms.”
“Those who have Fish-Catching Internet Cafe or the new bird interactive entertainment experience museum nearby can also go there to log in and farm a few bad reviews. It looks more realistic.”
“There are still very few players now. Scrolling negative comments can have the most realistic effect. Everyone, hurry up and don’t dawdle.”
Whether it was the game or the movie, it was obviously the most effective to leave negative comments at this time.
That was because there were very few netizens who had played games or watched movies at this time. Most of them were netizens who did not know the truth and were most easily misled by fake reviewers.
A fake reviewer raised a question. “Would it be too obvious to publish these bad reviews too early? What’s more, if we kill too many people in the early stages, it would increase the popularity of this game, right?”
Hu Xiao said, “It’s alright. The developer of this game is not a fool. Once the game is released, it will definitely engage in a large-scale promotional event. Let’s make some advance and cooperate with this promotional event.”
“At that time, once the players’ attention is shifted to this game, they will see our bad review. The timing is perfect.”
The fake reviewers expressed that they had learned another trick and went back to work.
According to the information that the client had sent over, the game ‘quantitative clothing’ should be released at 10 AM this morning.
Hu Xiao did not know why the game had chosen such a strange release time on Monday morning at 10 AM. However, since Slow Movement Studio had chosen it this way, there must be a reason. The corresponding publicity resources would definitely not be lacking.
…
At 12 noon…
After lunch, Hu Xiao opened a webpage to check on the results of the fake reviewers.
In the end, he opened the various forums and read the netizens’ comments about the game. Hu Xiao suddenly realized that something was amiss.
“Has Slow Movement Studio’s new game been released? Why didn’t I know!”
“That’s right. I only understood it today when I saw many people cursing online. It turned out that the new game, ‘quantitative clothes’, has been released. What’s more, it’s a game that designs clothes on its own.”
“The official website seems to have quietly updated the new version of the VR glasses. This time, it’s actually the 8K version. This configuration scared me. Of course, the price also scared me.”
“Why is Slow Movement Studio so low-profile? There was no publicity when the game was released. If not for many people cursing online, I would not have known that they had released a new game.”
“These people are so uniform. They keep saying that the game is not good. Are they fake reviewers?”
“They look similar. Their words might be different, but they are all trying to diss the game. That’s a little strange, but it’s also considered to be on the dot. However, the speed is too fast. Most players don’t know about this, much less experience the game. Where did they get the news?”
“Maybe he’s an beta player?”
“I haven’t heard that there are so many beta players in this game! What’s more, these comments have not mentioned their own beta testing. Logically speaking, if they are really beta players, they should express their identity when they comment, right?”
“The competitor probably made a move in advance but did not cooperate well with Slow Movement Studio.”
“Wouldn’t that be exposed?”
“So what’s the game like?”
“Look, the fake reviewers can only criticize its gameplay. That means that he has done everything else perfectly. What’s more, in my opinion, this game is actually quite game-like. However, it has no ordinary game fun. It’s different from other games. I suggest you only know if you experience it yourself!”
Hu Xiao was stumped as he read the comments.
He quickly found the client this time. However, before he could think of an explanation, the other party sent him an angry question.
“What’s going on?”
“I thought you were professional fake reviewers and would not make such a low-level mistake.”
“In the end, before the popularity of this game rises, you guys started spamming it and let the entire world know!”
He seemed to be very angry from the message sent by this customer.
Hu Xiao felt wronged. He quickly explained, “It was an accident! It was definitely an accident!”
“At first, our plan was quite good. We would start fake reviewers immediately when the game was released. Ordinary officials would spend some publicity resources at the same time that the game was released. There would be a certain amount of advance.”
“Therefore, under normal circumstances, our event should be in sync with the official publicity resources. Once the popularity rises, netizens would be able to see our bad review, and it would not appear too abrupt.”
“I didn’t expect Slow Movement Studio to not care about morals. They did not arrange for any initial publicity resources even though the game was released!”
“How could we have expected such a huge gaming company to publish games naked?”
Hu Xiao explained and waited patiently for the other party’s reply.
After a long time, the other party seemed to reply reluctantly. “Alright.”
Hu Xiao heaved a sigh of relief. It seemed like his sincerity had moved his customers. That meant that there was still room to salvage the situation.
Thus, he continued working hard. “Don’t worry. You’re our old client. We’ll definitely ensure the quality of the service!”
“How about this? In order to make up for your loss, we’ll hire an influential game reviewer for free and publish a game review about ‘quantitative clothing’. We’ll discuss the game’s problems in this game and guarantee that you’ll be satisfied!”
The customer was silent for a while before replying. “Do you want more money?”
Hu Xiao quickly replied with a shake of his head profusely. “There’s no need! We are giving this to you for free to make up for our mistakes.”
The customer replied immediately. “Alright, thank you.”
Hu Xiao finally heaved a sigh of relief. He had not expected that his decision to bring forward the game had resulted in a blunder. He quickly went online to look for a game reviewer he was familiar with. He was prepared to spend money to ask him to write a negative review to critisize the game ‘Quantity’ and salvage the image of his fake reviewers in the eyes of his clients.
…
On the other side, Pei Qian closed the chat window, not knowing to laugh or to cry.
He did not expect the fake reviewers to make an advance and completely separate from the game’s popularity!
He could not blame the fake reviewers for being unprofessional. It was precisely because the fake reviewers were too professional that such a mistake was made.
It was not that Slow Movement Studio did not want to do initial publicity. It was mainly because they had been too affected by Pei Qian. They no longer cared about initial publicity.
In other words, it was completely Tengda.
Tengda Corporation’s publicity strategy was to not have a strategy, not have a plan, and win without any moves. Boss Pei was already benevolent as long as they did not advertise in the opposite direction!
As a company that had implemented the Tengda spirit the most thoroughly, Slow Movement Studio naturally learned this marketing strategy.
At first, Pei Qian had to remind Ming Wan and Cai Jiadong not to do too much publicity in the beginning. Now, Lin Wan and Cai Jiadong were already used to such projects becoming popular for no reason.
However, it was a blessing in disguise. The fake reviewers company agreed to give a free elite review.
Such a script was written by a famous game reviewer online. Such a negative review was more useful than thousands of fake reviewers’ replies!
Pei Qian felt that he had profited!
Indeed, freeloaders were the most comfortable!
He did not know how much use such a dark manuscript would have, but it was better than nothing. He hoped that this game reviewer would be able to grasp the shortcomings of the game in terms of its gameability. He would go all out and kill everyone, delaying the popularity of this game for at least half a year.
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